Katherine Frye

Web Designer | UI/UX Designer

Website Examples

(click each image to see that website live)

Southern Tire Mart Pilot Flying J
Pine Belt Motors
Southern Insurance Group
Miss Hospitality
Duff Capital Investors
Hues from the Pews
Schools Against Vaping
DeepWell Energy Services

Work Experience

DUFF CAPITAL INVESTORS / SOUTHERN TIRE MART, LLC
Digital Specialist and Web Designer // July 2019 – Present

  • Developed and launched five mobile-responsive company websites to expand digital outreach and maintain a high level of search engine optimization
  • Creates workflow prototypes for company applications for internal team of programmers and developers
  • Oversees digital advertising campaign for Southern Tire Mart retail stores across the nation
  • Creates Google ad campaigns and search engine ads for 11+ companies
  • Monitors and analyzes all digital analytics for website traffic, conversion goals and ad click-throughs to determine optimal advertising strategies

BOURNE BROTHERS PRINTING
Graphic Designer, Pre-Press Production // April 2018 – July 2019

  • Worked with customers to design requested materials and advise on print processes
  • Optimized digital files for print on a variety of machinery, including a Xerox digital press, 4-color print press, 2-color RYOBI press, large signage press, laser die cut machine and more.

CAMELLIA HOME HEALTH & HOSPICE
Graphics & Marketing // Feb 2017 – April 2018

  • Designed a variety of internal and external materials including sales collateral, patient handbooks, admissions campaigns and more
  • Maintained online presence by managing online listings, social media campaigns and hiring outreach
  • Created internal newsletters for company announcements and events
  • Oversaw Camp Camellia, a free week-long camp for children who have lost a loved-one

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